Content Management System vs. Digital Asset Management
The amount of data that’s generated every day is overwhelming to even think about. According to Science Daily, 90 percent of all the data in the world has been generated in the last two years. Many businesses enlist the services of a content management system or digital asset management service to access and manage this enormous amount of data. Often, “content management system” and “digital asset management” are used as interchangeable terms, but they’re not. Let’s look at the differences between them and some of the benefits each provides to users.
What Is a CMS?
Content management systems (CMS) were created as a means to simply website development processes by making them streamlined and flexible. By giving users one core hub in which to edit and publish their content, the CMS was the user-friendly interface that many had hoped for. CMS comes in as many forms as the content it manages, and can be very different from system from system. The content it manages ranges from PDF files and images to audio and video, and CMS are designed for non-technical users to stop worrying about the behind-the-page aspects of website management.
The benefits of CMS technology come in many forms. It can streamline scheduling by giving you an easy-to-use overview of all content statuses, letting you know what is in the draft stage and what has been published. It makes it easy to plan content for release on a schedule, and many CMS systems offer auto-posting features that allow you to step back and let your content upload itself while you worry about creating new content.
Some CMS services are dominating the industry because of their ease of use. OpenSourceCMS reports that there are more than 2.2 million sites that use WordPress as a CMS with more than 100 million page views between them. Holding down 65 percent of the market share, WordPress is the most popular with individuals and many small businesses because it is simply designed and easy to learn and implement. Content management is a popular solution for many companies and individuals looking to outsource some of the technical aspects of maintaining content online or looking to make content production more accessible.
What is DAM?
Digital asset management (DAM) is a tool kit for organizing, searching and converting files. WebDAM, a leading digital asset management service, calls DAM a “centralized digital library” that provides clients and employees with access images, audio, video and other digital assets with ease and simplicity. Implementing DAM is about improving access to digital experiences.
The benefits of using a DAM system is that it can provide users with the tools to create applications and projects that use shared digital resources with minimal hassle. This gives improved project management and helps to reduce redundant assets. This is especially useful to dispersed project teams in the modern global creative scene, who often have significant volumes of digital assets to work with and many people in positions of management. Digital asset management systems optimize performance on your website and improve end-user experiences with faster load times. With all the different digital resources available to a company, having a system to manage them is critical.
If you’re going to sell your business, this technology needs to be up to date and running well. It will show your buyer that you know what you are doing, and you are serious about doing it right.