Massage Heights franchise opportunity
Massage Heights is a market leader in the massage industry and stakes its reputation on the simple idea that their Guests should receive the best experience by offering professional, affordable and convenient therapeutic services to everyone. Equally, they want their Massage Heights Franchise Owners more ways to make more money in a high-quality environment.
The Regional Developer for Massage Heights in Northern California, RJ Cicchetti joins me as my second guest on an episode of 105.5FM and Money 2.0.
RJ says he and his wife Terri Cicchetti own and operate several Massage Heights locations, in addition to his role as Regional Developer for the greater Sacramento area.
He says his job entails helping the franchisor find and secure franchisees, and then subsequently supporting that franchisee through the “growing pains” of opening their own business. RJ discusses what makes a good location – saying the right location meets criteria that gives it a good chance to be profitable and meets any franchisor requirements. RJ says he also offers franchisees help on lease negotiations and consultation on hiring processes.
RJ says the massage industry is in a terrific growing pattern right now. He says ten years ago, there were around 500-550 massage schools. Now there are around 1,700 massage schools. He says 2013 has an expected growth rate of over 20%.
RJ goes on to talk about what makes Massage Heights a good franchisor and company. He says they are good at attracting massage therapists with their work benefits. He says Massage Heights’ customer service is very specific. He says new guests are assessed and matched with a therapist that best fits their needs. As an example he notes that some guests are just after general visits, whereas some are seeking longer-term therapeutic remedy, or enhanced lifestyle.
RJ also discusses the general process of getting a new Massage Heights franchise owner up and running and what a typical massage membership constitutes in terms of visits, length of visits, and more. He notes that initial franchisee investment ranges from $225,000-500,00, depending on the location and a few other variables. He says there is a typical 25-30% down payment expectation.
If you would like to hear my conversation with RJ Cicchetti, you are welcome to listen by clicking here.
RJ was my second guest in this episode. The conversation begins 29:10 minutes into the recording.
For more immediate help with buying a franchise, send an email to Andrew Rogerson or give me a call on 916 570-2674.