Opportunities for Entrepreneurs
The overnight success of companies like Facebook and Uber have changed the way people think about entrepreneurship. It’s no longer a profession for those who simply want to own a business. To be an entrepreneur in the digital age means having the desire to build a brand around an essentially simple idea. It’s as much about selling a product as it is about selling the idea of that product, and a large part of achieving that goal is finding individuals who share in your entrepreneurial spirit and putting them to work.
In this new startup culture, an enthusiastic, independent-minded professional is just as valuable as a highly trained technician or computer programmer. It should be no surprise that job listings now reflect this new reality. Here are just a few industries that are hungry for employees who think like entrepreneurs.
The automotive industry is changing. As environmental standards change and people look for alternative means of transportation, the role of the car salesman has shifted significantly. The amount of information and reviews on the Internet means that consumers often arrive at the car lot informed about their options. In fact, many people avoid the lot altogether, relying instead on services like DriveTime, which offers a database of tens of thousands of used cars across the country.
The days of haggling at the dealership are over, but buying a car is still a big investment and most people prefer some human interaction when it’s time to make the final decision. Enter the DriveTime sales adviser, a highly motivated and highly knowledgeable professional who works with customers to find the best car they can afford. It’s a low stress approach to car sales that puts the emphasis on customer service, not on filling a quota.
Most people don’t enjoy talking about finances, even when they are personally invested. Financial advisers were once thought of as a luxury reserved for those with diversified portfolios and large bank accounts, but that has changed. Today, many people seek advice for ways to get the most out of every dollar.
A good financial adviser has two skills that are often thought to be mutually exclusive. They have to understand highly technical financial systems and they need to be able to communicate that complexity in layman’s terms. They also need to be able to explain to an impatient customer the value of an investment that may not pay off for 10, 20 or even 50 years.
Every business has a message that they want to convey, and every potential customer has a message that they think they want to hear. The public relations specialist exists somewhere in the middle, trying to find common ground where both parties can be happy.
Public relations requires quick-thinking individuals with a gift for language. They feed off of social settings and are highly attuned to how a large group will perceive them and, in turn, the company or organization they represent. spend a good deal of time fielding questions, and truly good ones have done their homework and know the answer well in advance.
Perhaps owning and operating your own franchise is right for you? If you would like more information about buying a franchise please visit my webpage Buy a franchise or buy a copy of my book – Successfully buy your franchise.
For more immediate help with buying a franchise, send an email to Andrew Rogerson or give me a call on 916 570-2674.