4 Social Media Marketing Tools
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Social networks reach 80 percent of American Internet users and account for nearly one quarter of all time spent online, according to the Content Marketing Institute. Further, the 2012 Hubspot State of Inbound Market report found that 77 percent of B2C marketers acquired new customers via Facebook, as did 43 percent of B2B campaigns.
Successful companies are using social media to their advantage not only from a marketing standpoint, but also to build trust and loyalty with customers. Those utilizing third-party tools to streamline social media campaigns are ahead of the game. It’s important to first implement safeguards like identity theft protection and virus protection before growing your social circles into the thousands. Once that step is completed, use these four tools to improve the efficiency and effectiveness of your social media campaigns.
Social Oomph
A data analysis by B2B marketing firm Annuitas Group found that businesses using automation applications for social media and other marketing endeavors experience a 451 percent increase in qualified leads. Social Oomph is one of the best tools out there for this purpose.
Timeless posts on your blogs, known as evergreen content in the SEO world, should be continually promoted on social media to bring traffic to your website. Social Oomph has a content reservoir feature that allows you to set times and dates to re-promote evergreen posts for your new followers who may not have seen them on the original publication date. You can automatically vary the content of the tweets so it doesn’t look as repetitive. The free version works with Twitter, but you’ll need to upgrade to the professional version to automate Facebook posts.
Addvocate
The collective number of followers and friends employees have on their social media profiles usually far exceeds that of the company account. Addvocate provides a means for employees to occasionally share company-related posts on their personal accounts.
This browser plugin enables your marketing team to send recommended content to employees to share with their networks. Addvocate then tracks which employees are sharing the content and the resulting engagement from it. This features gives you the opportunity to offer incentives to employees who are marketing the company on their own time. A free demo is available to try before purchasing the paid version.
Analytics Pro
Every company wants to nurture relationships with actively engaged customers, while also observing what competitors are doing to attract more leads. Social Bakers created a simple tool to address these issues and offers a 14 days free trial for those interesting in trying the software. It’s Analytics Pro tool provides an easy-to-use interface that collects data across all your social channels to help determine what content is most effective and which customers are the most active. You can then export the data and compare it with reports from other companies in your industry. Thomas Romieu, Global Digital Director of Louis Vuitton, said Analytics Pro has changed the way his company plans and implements its social media strategies because it paints a concise picture of what’s working and what is not.
Mention
A great way to determine the level of success for a particular marketing campaign is real-time feedback. Mention is one of the best tools for this purpose. It monitors social media, blogs, forums, and several other online platforms to identify every “mention” of your brand. It reads content in 42 different languages and creates simple-to-read, exportable reports. This not only allows you to gauge the effectiveness of marketing campaigns, but also enables you to instantly react to anything published about your brand. The basic plan is free, while the premium options offer 14 day free trials to test them out.
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