The power of marketing and 2012 Entrepreneur of the Year

The power of marketing and 2012 Entrepreneur of the Year

March 31, 2013 by Andrew Rogerson in Management and Planning, Money 2.0 radio show with Andrew Rogerson

The power of marketing and 2012 Entrepreneur of the Year. This is pure and simple a business success story and how true entrepreneurs focus no more and no less on simply getting it done. No excuses, no fear, no procrastinating. True entrepreneurship.

Jason Lucash and Mike Szymczak, at the raw age of 24 and after working in various companies in their marketing departments made the decision to start their own business together in August 2009. The company they launched was called OrigAudio. The products they made were music portability products and innovative solutions. Music portability products and innovative solutions is a fancy way to say they created a new way to attach speakers to devices that played music…and do it superbly.

For example, one of their devices called a Rock-It allows you to take a built-in cord and connect it to anything, yes anything, and it will use that “anything” as a speaker to allow you to hear your favorite music. “Anything” can include a tissue box, a polystyrene cooler or a painting. The price for the Rock-It which is now up to version 3 is $34.99. Don’t believe me? Click this link to watch the video on their website – The Rock-It 3.0.

They have headphones for $35.00, speakers in the shape of a cube for $49.99 they will customize with your favorite photos and a device called the Volcano which is a very small speaker that weighs 3.13 ounces and is all you need for awesome sound and is totally portable. Plus, if you want to pump up the sound to pump up your party, simply daisy chain as many together as your neighbors can stand and rock on for $24.99 each.

But wait, there’s more! But to find out the more, simply go to the OrigAudio website and knock yourself out. OrigAudio

For a couple of guys that started their company in August 2009 they were able to generate huge interest about their products and rapidly increase the value of their company simply because they applied their marketing skills. And here’s how.

Their first major break was being seen by an executive at Time Magazine. He was so impressed with their products they were named in Time Magazine’s “50 best inventions of 2009.” So the company was launched in August 2009 and three months after launching they are recognized by Time Magazine.

If that wasn’t enough, ABC TV have business show I watch most Friday’s at 9.00pm called “Shark Tank.” As Jason Lucash says, probably one of the most authentic reality shows as its where actual investors called “Sharks” listen to the pitch from a company that wants the money and business acumen from five investors or “Sharks” to help grow their company. All the “Sharks” are credible business people in their own right having built multi-million dollar success stories but with their own personalities.

Jason and Mike appeared on the show and actually had an offer to invest in their company from one of the “Sharks”, Robert Her. What’s interesting is that if an investor makes an offer and it’s accepted, the offer is not binding on either party until the show goes to air. So Jason and Mike accepted an offer to work with Robert Herjavec but because it was quite a few months later before the show went to air, OrigAudio had grown considerably and so Jason and Mike saw no reason to do the deal with Robert Herjavec.

From Time Magazine’s “50 best inventions of 2009” and the ABC hit TV show “Shark Tank” business for OrigAudio was awesome. However, the trifecta was not far as this came in 2012 when Jason and Mike were named Entrepreneur Magazine’s “Entrepreneurs of the Year.”

On Tuesday March 19, 2013 Jason Lucash from OrigAudio was my guest on my radio show, Money 2.0 on 105.5FM and was able to share his incredible business success story. If you would like to hear my interview with Jason, simply click the following link, learn and enjoy –
Jason Lucash from OrigAudio