Two Men and a Truck Franchise
Two Men & a Truck has a very strong franchise in Sacramento, CA and in June 2013 I spoke with Carolyn Durkee who is their Marketing Manager. Carolyn begins the discussion by talking about the recent success the company had with a charity fundraiser. She says the fundraiser is called Movers for Moms. They started the annual fundraiser in 2009. On Mother’s Day 2013, she reports that they exceeded any previous year’s efforts by collecting and donating over 13,000 items and $1,400 in monetary donations. She notes that WEAVE is a safe house for women escaping domestic violence.
I mention an upcoming fundraising event being run by the Cut Loose hair salon on Mission Ave in Carmichael. They are devoting a day of sales to raise money for a former employee who was injured in the Boston Marathon bombing.
Carolyn talks about the history of Two Men & a Truck. She says the franchise started as a local moving company in Michigan 20 years ago. It was founded by a single mom and her two sons as an endeavor to raise college money. After the boys went off to school, however, she continued to get calls for movers. At that point she decided to create an official moving company. Two Men & a Truck is now one of the most successful moving franchise companies in the country.
Carolyn talks about the franchise in Sacramento. She says they offer a wide-range of moving services, from local to long-distance moves and home and business moving. Carolyn also discusses the work she does in promoting the business via social media. She says social media takes significant time investment, but they have had a lot of business referral through the effort. She says they use everything from Twitter, Yelp, Pinterest, Facebook, and more. She notes that they once connected with FOX40’s Bathany Crouch for a move via social media. Carolyn also talks about how she manages social media, making use of such tools as Hootsuite and time management tools.
Carolyn concludes by discussing the moving industry in general. She says there has been some regulatory changes recently for having Green trucks. She also talks about the issue of people hiring really cheap movers through Craigslist. She explains that these movers are unlicensed and therefore if they are injured during the move, the person hiring the mover is liable for their medical costs. With Licensed movers, such as Two Men & a Truck, Workmen’s Comp takes care of such costs. She says anyone hiring an unlicensed mover is taking on a huge liability.
If you would like to hear my conversation with Carolyn, please click here.