Dell Richards and Dell Richards Publicity
Dell Richards was my guest on Money 2.0 and Dell came on board to talk about PR or Public Relations and in particular its use as part of the marketing mix of a business.
Dell’s background comes from spending more than 20 years as a journalist and then 10 years handling the media including owning and operating her own company she calls, naturally, Dell Richards Publicity.
As Dell explains, Public Relations is not just about having an interesting story or angle but more importantly, its presenting that story or angle to the television, radio, newspapers, magazines and social media so not only is it credible, but it is presented in such a way that it saves the editors, reporters or producers who work under enormous time crunches the need to repackage or verify the material they receive.
It also includes expertly presenting the story or angle in the right format for the different types of media. For example, if Dell puts together an item for the print media such as the local daily newspaper, she wants to know what place in the newspaper it is going to appear so it’s presented correctly. An item that goes on the front page, the business section or the sports section are not written and offered the same.
As well as varying the presentation for the local daily newspaper, it equally applies to the different types of media. For example, an item for a radio show, TV station or magazine are each presented much differently and so this is part of the many skills and dimensions that Dell brings to help her clients.
As Dell says, every business owner wants their business to be in the media as it provides exposure. Getting exposure is good, but getting the right exposure the right way is best.
If you would like to hear my conversation with Dell Richards, please click this link. Dell is the second guest on this show and my conversation with Dell starts 28 minutes into the show.