Successfully Selling a Business to the Right Buyer
Successfully selling a business to the right buyer means you need to understand the different types of buyers. Each buyer who inquires will have their unique reason to want to buy. By talking with the buyer, understanding their needs, and then placing them in one of the categories below, you will better understand what they are looking for so you are better prepared to discuss and negotiate the transaction.
Individual Buyer
This is generally one person with good financial resources and background or experience with managing and leading a particular business in a particular industry. This type of buyer is usually looking for a business that is financially healthy and in a field where they have experience. They are looking for a return on their investment and some flexibility in lifestyle choices. They also believe they can buy and at least maintain the current performance of the business or take it to a higher level.
Corporate Executive
This is a buyer who has many years of experience with a large corporation and may have concerns that downsizing might occur. In some cases, they are getting older and have their retirement money tucked away. They would like to see what it would be like to run their own business. Franchise businesses are particularly attractive to them as they like the structure and organization that comes from this business model.
Existing Employee
The buyer of a business can be an existing employee. If the business has strong cash flow and the employee can put together a small down payment with the seller carrying some of the financings, this can be a mutually beneficial arrangement. SBA financing may be an option here—especially if the employee has management expertise.
Investment Buyer or Financial Buyer
All buyers want a return on their investment. However, with investment or financial buyers, this is their primary motivation. Their ability to get financing on as large a part of the purchase price as possible is also motivating. They have less interest in the type of industry and many of the specifics of the business operation.
Synergistic Buyer
This is usually a company and their purpose of buying the business is their belief that joining the two companies will produce more, or be worth more, together than if the two companies were to remain separate.
Industry Buyer
This type of buyer is often a competitor or owns a very similar operation. They know the industry well and therefore see little value in paying for the expertise and skill of the seller.
Strategic Buyer
Like the synergistic buyer, the strategic buyer is usually a business owner expanding their current company. They leverage their expertise to enter into new markets by acquiring market share and then increasing market share through the acquisition. Their strategy can also include deploying new technology and/or eliminating a competitor or some competitive element.
Final Take
Selling your business to the right buyer by attracting multiple buyers doesn’t have to be difficult.
By understanding these different types of buyers – knowing what buyers are looking for, finding out what they’re willing to pay, looking for buyers in the right places, and negotiating the best price – you can increase your chances of finding the right buyer and getting the best price for your business.
Are you ready to sell or need some help deciding? Contact us today at this toll-free number (844) 414-9700 or simply email us at support@rogersonbusinessservices.com
Rogerson Business Services: Why Hire Their Expertise
Overall, by working with a qualified business broker during your sell-side process and strategic due diligence, you can feel confident that all aspects of selling your business in California will be handled with care and expertise.
With their help, you will be able to sell your business at top dollar. Here are some of the valuation tactics that Rogerson Busienss Services, expert brokers in California help you achieve your goal:
- How To Increase Company Valuation? 4 Value Drivers You Need To Know
- What is Quality of Earnings Analysis: Sell a Business Due Diligence in California
- Adjusted Financial Statements When Selling a Business in California
- SDE Adjustments To Make Before Selling a Business in California
- How Do I Calculate The Value Of My Business To Sell In California
- What is My Business Worth? | Valuing and Selling Your Business
- How Much is a Business Worth to Sell | Determine Business Worth
- Income Approach Valuation | Finding Business Worth Easy
- How To Value A Business Quickly: Best Business Valuation Formula
- Seller’s Discretionary Earnings (SDE) Valuation | Selling a Business in California
- Financial Due Diligence When Selling a Business
Do you have any questions about how to value a company? Leave a comment below and we’ll be happy to help!
Conclusion
If you are thinking about valuing and selling your business in California, then working with a broker is a great option. A broker can help you get the best price for your business by doing things like valuing your business correctly, finding the right buyer, and negotiating the best terms. If you are ready to sell your business, contact Rogerson Business Services today.
Andrew Rogerson is a certified business broker based in Sacramento, California. Call Toll-Free at (844) 414-9700 or email him at support@rogersonbusinessservices.com services the whole state of California.
