Create a Customer for Life
Smart business owners know that good customer care is invaluable. In fact, customers will often drop their patronage with a company if they perceive indifference or they feel there is a lack of acknowledgement and appreciation. To go beyond a simple thank you and show your gratitude, here are five customer appreciation ideas to will leave a memorable impression and make your customer a customer for life.
One of the simplest and most traditional ways to thank your customers is through a handwritten note. While this gesture of appreciation may seem outdated, it is still one of the best ways to leave a great impression on your customer. Receiving a handwritten note makes the customer feel you’ve taken the time to show your genuine gratitude. John Kralik even wrote a book on the power of the handwritten note and how it makes people feel profoundly appreciated. Make sure to write a message that is personalized and specific.
Sending your customer a thank you gift will surprise and delight them. A fun, decadent gift basket; is a wonderful gesture to show you care. With so many choices for contents, make sure your customers receive something personalized to their interests. Also add a note for an extra touch.
Help your customers celebrate the special occasions in their lives to make your relationship grow beyond a limiting, strictly business relationship. Take note of birthdays, wedding anniversaries and other special occasions with a customer care calendar. It will make them feel like they are part of a big family if you send out a small gift or note to congratulate or recognize them. Celebrating with your customers will show them they matter to you and your business.
If your customer makes a special request that may be outside your realm of services, try to go the extra mile to accommodate the request. There are a slew of amazing customer service stories online. You’ll find that the places that receive the highest reviews have at least one thing in common: they go above and beyond the customers’ requests or expectations.
Take for example, the video game company and creators of Halo, Bungie. A father reached out to Bungie while his young son was to receive liver transplant surgery over the holidays. The Bungie company responded by building a custom Halo helmet for the young boy, sent him a get-well card as well as apparel, toys and art from the games designers. This gesture to connect with the boy and his father left an unforgettable impact; a story that’s been shared many times and is indicative of the company’s superb service.
Keep in Touch
There are a number of ways you can stay connected with your customers. A weekly newsletter, which provides updates on progress or current promotions is a great way to make your customers feel involved. Loyalty programs can make patrons feel like VIPs. Design a program that provides rewards and special opportunities like an annual discount, first look at new products, customer spotlights or bonus upgrades. Meet and mingle with your customers, in person, through parties and events.