How clear is your message
How clear is your message to your customers? The Presidential election is in full swing and perhaps thankfully will be over in about 6 weeks. It’s intriguing to look at what is at stake with the election and do so from a business perspective. Consider the following:
A candidate chooses to take the enormous risk of standing for election. There is only one outcome they want which is to win. If they come second or worse then there is no job and no employment opportunity to feed their family, that is, they must go and find something else to do. Sure, they can try again at the next election but that will be two or four years away.
To have any chance of success, the candidate must be able to attract money to fund their campaign by hiring support staff, pay travel costs and fund different media advertising to reach all their customers or voters. The period of time to raise the money is incredibly small so they have to manage the risk they are the right candidate that enough people will be willing to contribute enough money to help the candidate win the election.
To have any chance of success, the candidate must know with reasonable certainty what their voters want. In addition, the candidate has to decide that once they choose their platform, will that be acceptable to their party and get their endorsement and nomination.
With these simple but critical challenges in place, the one thing that will make or break the customer is their ability to communicate. The candidate must be able to master the visual, written and spoken word so they clearly communicate their message and have a chance to win. Consider the ability to communicate for a moment and consider it in the context of your business.
How are you communicating with your customers? Perhaps more importantly, how clear is your message, what you stand for, why are you different from your competitors and why should I do business with you? Do you have a feel for what your customers want so you have a chance of getting their business? When was the last time you stepped back from your business and wondered if you were getting your message across? Better yet, are you getting your message across effectively?
If you own and operate the business, can your customers easily find your email address to give you some feedback? What about your phone number? Is that easily and readily available?
When was the last time you sent a survey to your customers to ask them for their feedback about “how can we do things better?”
Perhaps you are too busy to respond to emails from your customers or take a phone call from an upset or frustrated customer?
As a society, we do not have a high opinion of a lot of our elected officials. When you consider the risk and costs we ask them to take to incur it is a daunting responsibility. Our sole means of evaluating our willingness to vote for them boils down to their communication and messaging skills. For those of us in business, is our business achieving its highest level of success with the way we communicate and deliver our message to our customers and more importantly, how we encourage our customers to communicate back to us?